We:On

Brand identity for We:On, a sports nutrition brand built for performance and endurance. Focused on products that deliver the nutritional needs of athletes before, during, and after physical activity, like chew gum, gel shots, and ready-to-drink mixes, We:On is made for professional and everyday athletes alike, who want to push through the long run.

Role: Art Direction, Brand and Graphic Design

Movement was the starting point for the entire identity. The logo itself points forward, creating a dynamic mark that never sits still. That same energy carries through the art direction of the system: motion-blurred photography, tech-inspired data displays, and a bold, condensed typeface built for speed and impact. A high-contrast palette of black, white, and a sharp orange keeps the brand feeling fast and technical, while lines like "Keep Going" and "Stay On" carry the messaging of the brand and its products.

FIB, 2022