Tramontina: Evolving a Century Old Icon
From the most canonical works to upcoming new artists, Conducted is a YouTube Music curated playlist featuring the most moving sounds in Classical music.
Role: Art Direction and Design
The goal of this project was to build a unique brand that appeals to both traditional fans and new audiences. The swirly type terminals represent Classical music’s complex arrangements and chord variations in comparison to pop music, for example. They express tension, climax, building energy and flow with simplicity.
WalshProject Manager: Kevin Stharsky
UX Managers: Benjamin Lehn, Daniel Walsh
Music Programming: Jared M. Frazier, Helen Marquis, Doug Ford
Product photography: Mari Juliano
Pharus Bright Design, 2025
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